Gaya APA

Wind, J., Hays, C, F. (2016). Beyond Advertising: Creating Value Through All Custtomer Touchpoints . Canada: John Wiley & Sons.

Gaya MLA

Wind, Jerry., Hays, Catharine, Findiesen. "Beyond Advertising: Creating Value Through All Custtomer Touchpoints". Canada: John Wiley & Sons, 2016. Text.