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Persepsi masyarakat tentang keberadaan video tron di Manahan Surakarta.
the existence video tron locatal in the middle of the highway intersection is assumed to disrupt protokuler Manahan Surakarta public attention at the time of road user to drive a vechicle. Studies to test the public perception of video tron has a meaning as a medium of information education, entertainment of other functions. Formed the perception of the meaning of the stimulus that was caught by human through three components, namely cognitive, affective and connotative, which is associated with the process of achieving meaning and understanding of a particular object. This study uses qualitative research conducted in a natural situation and triangulation. Inductive data analysis that stresses from these generalizations. The informant understood the meaning of the messages being presented at videotron still monopolized for the benefit of a particular product. In general, public perception of the existence development videotron does not function as a source of general knowledge or entertainment.
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