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Dimensi kualitas produk pada minat beli produk handphone dengan resiko sebagai variable intervening.

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3 this research aims was to test a price effect model which has been done by teas and agawal (2001) and product. This research focused at handphone where is the goods type is goods with involvement. Meanwhile the objective off the research is to examine the direct effect of the perceived quality to purchase intention, perceived quality to risk, risk to purchase intention with and also the indirect effect of perceived quality to purchase intention with risk as mediating variable. Sample are 92 students from all of faculties in universitas slamet riyadi surakarta, taken by convenience sampling technique. The path analysis is used to test of hypothesis, meanwhile spss 12 program is used to process the data. The result of this research shows that: there is direct effect between the perceived quality to purchase intention, there is direct effect between the perceived quality to risk, there is direct effect between the risk to purchase intention, and there is indirect effect between the perceived quality to purchase intention through risk.

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Informasi Detail

Judul Seri

eksplorasi jurnal hasil pertanian

No. Panggil

-

Penerbit

: ., 2010

Deskripsi Fisik

Halaman 24-32

Bahasa

Indonesia

ISBN/ISSN

0853-7054

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Volume XXII No 1 Halaman 1-125 Juli 2010

Subjek

perceived quality risk purchase intention.

Info Detail Spesifik

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Pernyataan Tanggungjawab

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